How to find backlink opportunities in 2020Reading Time: 7 minutes
It’s not news that increasing your backlink profile is done by receiving inbound links from external websites. These backlink opportunities drive targeted traffic to your website or blog while increasing your search engine rankings. Building a solid backlink foundation is one of the most effective techniques used by SEO professionals to improve search engine visibility. Unfortunately, finding these opportunities can be a difficult task unless you know the right steps to take. The idea behind this article is to offer a few strategies that any website owner can use to find new backlink opportunities.
Social media post, mentions and other chances to shine
A link building strategy in 2020 shouldn’t be limited to contextual HTML links. Shares and mentions from social media posts/emails are a great way to increase website views with targeted traffic. If you’re ready to manage a multi-format link building campaign, then be prepared to offer multiple different kinds of content. Don’t try to use a universal template for all of your backlink opportunities. Website visitors react differently to content depending on the platform that it’s posted on. Keep a close eye on your content formatting, so that you can make sure that you receive the highest engagement and click-through rate.
A Tweets highest potential to reach viewers for example is within 3 hours. Studies have determined that the average shelf-life of a tweet is 24 minutes, which shows us that Twitter content has to be a lot more active. Short and engaging content is the key when creating content for your Twitter feed.
Facebook marketing on the other hand can be a lot more content-heavy. Studies have found that Facebook pages with under 10,000 followers experienced up to a 50% drop in engagement per post if they posted more than once per day.
Broken links are just more backlink opportunities
Broken link building is a link building technique that builds backlinks by replacing links to broken pages. Most blogger outreach starts by asking the website owner for a backlink just because its related content. This backlink opportunity is different though. Instead of asking for something, you offer help. If you find a broken link and have a link available that serves as a good replacement, then its time to reach out. You’ll most likely find someone that’s listed as an editor or content manager and they’re the ones in charge of website maintenance and fixing broken links.
When the plugin is activated on a page, it starts checking each link to see if it works. It monitors links in posts, pages, comments, and even custom fields. You will be notified if the extension detects links that don’t work, missing images and broken redirects. The broken links, if any are found, will show up and you can take note of another potential backlink opportunity.
Comment and Post on Related Blogs & Message Boards
Even a beginner should be able to find related blogs and forums to post comments and content. Message boards related to your topic or subject can be a great traffic resource. They allow you to include images and text within the signature of your profile. There are also a lot of blogs that will allow you to include a backlink to your site.
Be careful though when selecting these commenting opportunities. Spam-like posts can have negative impacts on the reputation of your site. Not taking the proper care and research will get your IP address banned from websites. If you don’t have a valuable content or comment to offer, then you’re better off not commenting at all.
Free and paid guest posting opportunities
Paying other bloggers to link their site back to yours is one of the easiest ways to generate links to your site. Watch out though, because purchasing links can get expensive really quick. Plus you need to be very careful about the link sources that you purchase. There are a lot of services available that will connect you with other interested bloggers.
Unfortunately there isn’t a standard equation that can be used to determine what a link is worth. It’s important to pay careful attention to a few key factors before spending your hard-earned money on sponsored links. Statistics should include (but are not limited to) the number of active backlinks, it’s overall page rank and page authority as well as age. Be upfront and clear when you want to purchase links to increase your search engine ranking. You need to be sure that the link is a dofollow link. Otherwise the link will be relatively worthless from an SEO standpoint.
Write User Testimonials & Product Reviews
Writing user reviews is an under-appreciated technique that can create a large amount of backlink opportunities. When you write a verified review for a product or service, the website owner will include a link back to your site. This technique is really as simple and straight forward as it can get. If you purchase a product or service that is related to your website, then write up a short 200-300 word review. You can outline its strengths and your positive experiences, while including your backlink. Most product sellers will be happy to include and your link when they post the positive review.
Develop a Free Online Service or Software Application
Most people won’t consider investing time into something that’s given out for free. When used right, this type of content can be a powerful backlink generation tool for your website. Creating and distributing a free online app can create several thousands of backlinks. There is a high chance for your content to go viral since it’s something that users will want to share. Include a backlink to your site within the code/user interface of the or at the bottom of the application. It’s really a win-win. You provide high-quality content that is shareable and in return you receive a backlink.
Write Articles and Distribute Them Online
This probably isn’t the first article that you’ve read about how to increase backlinks for your website. You should know already that writing and submitting your articles to websites is a way of creating backlinks. The idea behind this technique is simple but effective: Write a handful of articles related to your topic and distribute them to article directories. Usually article directory sites will include an authors bio, or resource box. You will usually start seeing inbound links once the syndicated content is publicly available. For the best results you will want to make sure that you only post unique content and that you know what is considered duplicate content. Your only investment is a little time to write and submit an article. That is a low low price to increase your link profile so effectively.
Link directory backlinks may not be as powerful as they were ten years ago, but there are still some high-quality directories available. These backlink opportunities boost your page rank and authority while helping to establish more trust. Posting to these sites you will want to make sure that you pick the most relevant categories that fit your site. Unfortunately backlinks from here don’t carry be the most authority anymore, but they still serve as extra guidance for search engines.
Top Ten Article Directories for Backlinks (Per Google Rank)
Find Partnerships for backlink opportunities
Link exchanges or trading links is another powerful, but easy technique that can generate backlinks that should not be overlooked. Website owners will often create a custom page to offer guest posting or partnership opportunities.
That page is usually used to link out to other websites that have agreed to link back to their site. Try to find other web sites that are related to your content. They will most likely want to exchange links with other relevant sites in their field or niche. Include a personal message when reaching out to the website owner for a better response rate. Doing so will show the prospective linking partner that you’ve taken the time to actually review their site. That extra step will also increase your inbox rates and helps prevent that messages are not considered spam.
Check out what your competitors are doing
Knowing where and how your competitors get their backlinks is one of the best ways of designing your own link building strategy. After all, your time is probably already limited with different SEO tasks. Why do the same work if you can just reverse engineer their links for backlink opportunities?
If your competitor’s links are from strong authoritative sources, then they have done all the hard work for you. They’ve identified possible high authority backlink opportunities, which you can use to your advantage. Do some research on your competitor and find out what type of content or webpage is getting the most backlinks. Once you know what’s popular, then you can create your own content. Now is the right time to start coming up with new outreach opportunities and campaigns. Keep on top of any new backlink opportunities. It really can make a huge difference when it comes to website traffic.
Combine all steps for the best results
The above-mentioned methods are some of the most effective, and commonly used methods to find more backlink opportunities. Hopefully this article gave you a few new ideas that you can start using to reach your web site’s model for success. Building links to your web site is by no means a simple task and a long term strategy is often needed to reach the best results. Improving your link profiles requires dedication and ongoing analysis, so that you know the best next steps to take. Remember that you can never have too many quality inbound links to your site. Hopefully you will want to continuously try to improve your website once you’ve had a small taste of success with link.