The Importance of Website AnalyticsReading Time: 2 minutes
One of the first steps in improving SEO has to be knowing where your audience comes from. Unfortunately, many new business owners underestimate the importance of website analytics. They tell you valuable information like age, gender, location, as well as other important information about your visitors. Having access to this kind of report will help you identify:
- How they found your website
- Popular content on your website
- How much time users spend on your website
- Conversions you receive
- And so much more
Once you collect this information, you can come up with a strategy to improve your results.
Check out who is visiting and make it a great experience for them
Changes to your current layout shouldn’t be rushed. Don’t introduce a bad change for the current visitors that you already have. Of course, the goal is to improve your overall SEO and experience, but know what they like first. Imagine updating your website, just to find out that it’s not optimized for mobile users. Those visitors may make up over half of your users. This can lead to a bad user experience (maybe your website starts to load slowly now for mobile users), and that will lead to an overall negative impact for your website traffic. Website analytics can also provide you with an insight of what kind of device your users use to access your website.
It’s also important to know where your business is currently receiving traffic from. Your online traffic may come from many different sources, like email marketing, social media, or inbound links. Knowing where the bulk of traffic is coming from will give you an idea of what parts of your website you need to improve. If you’re going for an overall balanced online business strategy, then you will want to improve your weaker traffic sources. Don’t forget to keep up your good SEO practices, though, while doing this.
Know who your real friends and partners are
If you continue to follow good basic SEO practices and post quality website content, then sooner or later you will be able to track inbound links to your website. This can provide potential partnerships with other websites and business that want the same thing as you. Having this information will give you the option to reach out to these potential partners for extra networking. Often, these types of arrangements are as simple as offering to trade back-links to each other, but they also can lead to new potential business opportunities (referral arrangements, paid advertisements, and so on).
Offering up a deal, amazing special, or another promotion? Track your results!
It doesn’t really matter what you’re selling, a sales report can be a powerful tool to determine your future sales strategies. Most sales reports will include statistics about total revenue, conversion percentages, best products, and other useful statistics – all in a single report. That is why we like to stress the importance of website analytics. This information should be one of your key factors when working on new marketing strategies in the future. The rule is simple: know what works and doesn’t work, so you don’t repeat mistakes.
So, yeah…collect all the information! How do we get this information, though?
There are a few options out there when it comes to website analytics, but the most popular option is Google Analytics. Google Analytics is free, easy to implement, and can provide both simple and advanced reports. The implementation process is simple and usually can be done through website plugins or by inserting a small piece of code into the website.