Improving SEO: 5 Ways that don’t require new contentReading Time: 3 minutes
Improving SEO for your website is all about having a long term strategy and having the patience to make changes where they may be needed. Most of your time should be spent providing quality content, but there are always on-site optimization tasks that you can do when trying to improve SEO for your website.
Boost your internal links
Unfortunately, this is a opportunity that many website owners overlook (Top 5 Common SEO Mistakes) . You might already know which content performs best on your website and what your users love. If you do, then help your users and take the time to add more internal links to your other pages. Optimize your content by adding internal links to related post that you’ve published previously. If you don’t have any content available to interlink, then consider that as an option for new content to post. This will not only give you new keyword opportunities, but it will also create a more positive experience for your users. Providing a solid link structure will also help guide search engines to other important high authority content on your website.
Optimize your keywords
Your website may already be organically ranking for related keywords, which means that you may reach the top pages with little effort It’s free to review your ranking keywords in the Google Search Console. Having this data available gives you everything that you need to optimize your content when improving SEO for your website. You should take the time to regularly review these keyword opportunities and try to integrate them into your already available content.
Make sure your page speed is good
Google publicly announced in 2010 that page speed is a ranking factor for their search engine. It’s also something that has become even more important for the average user, since most of us browse the internet on our phones. Unfortunately most users do not hesitate to click the back button if your page takes longer than a few seconds to load. It’s a good idea to use google pagespeed insight tool to check some of your best (or worst) performing websites to confirm that everything is running smooth. If you notice issues, then you can take the right actions (often with the use of plugins or other tools) to prevent scaring away website visitors with slow load times.
Go after the best spot and win the snippet
A website that is ranking in the top 10 results for a specific keyword, has the chance to be featured as a snippet within the search results. The snippet is one of the higher traffic generating spots within the search results. However, if your competitor is listed instead, then you may want to investigate how they earned that spot. Unfortunately there is no specific rule for this, but it could depend on their website formatting or content. If you notice something like that, then editing your already ranking content may give you a chance to do even better then them and win the snippet spot.
Convert social media mentions to backlinks
This is a great option for those who are very active on social media and want to work on improving SEO. Often there are times when users may mention your business by name, but they don’t actually link back to your website. It’s easy to track business mentions with the use of 3rd party tools like Social Searcher. You can find these mentions and reach out the original poster in an attempt to have them edit it into a backlink. If you’re friendly about the approach and provide quality content / services, then most users will not mind helping you out.