Simple Guides for Digital Marketing

what is seo

What does SEO stand for and why do we need it?

It’s probably one of the most common questions that we get: “What does SEO stand for?” Search engine optimization (or SEO for short) is the process of making your website and business more visible to search engine users. This process can improve your placement within search results that are displayed by search engines.

Google receives over 63,000 searches per second on any given day. That’s 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day. 75% of those people will never scroll past the first page of search engines. Read More

A higher (or more convenient) placement within search results in more visitors and potential leads.  It can also increase your overall credibility as a business. Most users nowadays are ‘trained’ that the most trust-worthy results are placed within the top 5 results of any search.

So how exactly can a business improve their SEO to accomplish this?

It might sound simple, but it’s very important: Be relevant.  Telling search engines that your website has good information is a complex, constantly evolving task and it’s a process that takes time. Good SEO starts with a solid foundation that you can continue as your business and website grows.

Do I really have to know this? Can’t I just hire somebody?

Sure you can, but understanding the basics of SEO can help you understand why certain processes are needed (or not). It’s similar to hiring a car mechanic. You don’t have to be a professional mechanic to drive your car around, however having some basic knowledge about how your car works can save you from creating a potentially very expensive problem.

Basic terms that you should know and will hear often:

While many SEO terms won’t make any sense without further background knowledge, there are some that will come up regularly. Understanding what each one of these refers to will help you in the long run:


These are the terms or phrases that a user will type into search engines like Google or Bing. For a business, these will be phrases/keywords that you want to show up first for in the results. If you utilize website analytics, then you will be able to track your traffic from different keyword sources. It’s also important to make sure to attach a location, so that your business will show up for local results. Terms like ‘Divorce Lawyer New York City” and “Jacksonville Plumbing”  are great example of keywords.


An optimized website is one that follows the ‘rules’ created by search engines so it can show up in the search results. Ultimately for businesses, this means companies with websites that have useful content, a well-structured and easy to use website, as well as positive user reviews will show up in the rankings.

Organic Search Results

These are the results that find your website / business without any kind of paid services. This happens when Google (or similar search engines) finds that your page / business is the best result for the keywords that are being searched based on number of factors.

URL/ Domain Name

This is the address used by users to reach your page. Search engines take into account if your web address includes specific keywords, so a lot of marketing professionals take that into consideration when creating pages. It’s best practice to name your pages something that can easily be identified and relevant to their content. For example,

Duplicate Content

It’s important that the information on your website is unique and not simply copied off of another website. Your overall ranking will be penalized if search engines pick up on duplicate content. Again, the idea of reaching a higher search engine rank correlates directly to being relevant to the searched topic.

So that’s the basics, but what are the next steps?

There are a lot of “SEO Specialists” out there that will try to sell you on an out of the box marketing package without ever thinking twice about how your business operates (including needs, limitations or other factors). The truth is sufficient knowledge in this field allows you to qualify the right person or company to do SEO for your business.

Now that you know the basics of SEO, we urge you to learn more about it. We’ve try to make it as concise and easy to understand as possible. Feel free to explore our site more for knowledge that will help you with improving your SEO and growing your overall business presence.

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