How to report duplicate content to Google or Bing

Search Engine Optimization

How to report duplicate content to Google or Bing

06/20/2021 12:00 AM by Admin in Seo, digital marketing

Search engine penalties, bad user experiences, and other problems can all be causes of stolen content. Learning how to report duplicate content can be a valuable SEO tool for any website owner that wants to protect their website. Unfortunately, duplicate content is an issue that’s easy to overlook and plagiarism concerns are normal considering that around 20% – 30 % of the internet is duplicate content. If other websites are scraping your content then you can take action and report duplicate content to google or bing.

Google just released their Webspam Report 2020, which showcases how Google fights spam and duplicate content issues.You can definitely tell that they're bolstering their algorithms with new AI technology to make results even more acurate:

"By combining our deep knowledge of spam with AI, last year we were able to build our very own spam-fighting AI that is incredibly effective at catching both known and new spam trends. For example, we have reduced sites with auto-generated and scraped content by more than 80% compared to a couple of years ago."


Unfortunately there are still times when articifial intelligence won't be able to detect that somebody is using your content. Luckily there are ways that allow you to report duplicate content, so that you can protect the things that make your website unique.

Should you report duplicate content to Google?

According to Google, most duplicate content is not meant to be deceptive, but it’s something to consider when writing SEO friendly content. Publishing this kind of content can introduce issues when search engines attempt to rank your page. There may be multiple pages that show up with the same content, making it more difficult to decide page ranks. Multiple links to the same content can also prevent search engines from fully crawling all of your pages. It’s a lot of potential problems that you want to avoid at all costs if possible.

Penalties are a popular topic when it comes to SEO and major search engines like Google. According to their guidelines, there are no penalties for duplicate content, as long as the content is not posted in a deceptive way.
Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results

Is there a google penalty for duplicate content?

Most of the time, duplicate content is not posted with bad intent in mind and major search engines realize that. Unfortunately, there are errors that can cause a website to report duplicate content to search engines. It’s important to keep an eye on potential issues like that, since you want to avoid any negative ranking impact.

Google has previously stated the following about content penalties:In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.

Of course, it’s difficult to define the boundaries of what all is deceptive posting, but there are a few basic things to consider and keep in mind:

  • Adding large amounts of scraped (automatically copied) content
  • Releasing affiliate content from known sites like Amazon
  • Creating multiple sites with the same content

The best option for identifying these errors is to run a website audit report. A detailed report will help determine some of the most common issues and provide you with recommendations of how to fix them.

How to find out who is copying and scraping your content

Your first step should be to try out our Plagiarism Check tool for your own articles and other content. If you start to see some results there and need more detailed information, then you can use 3rd party websites to review your website (or individual text) for reports of duplicate content. The prices are very affordable and the investment is worth preventing future issues.

We recommend that you check out Copyscape for automated checks, which usually only cost cents even for larger websites (checking this article cost us $0.07). You simply copy/paste the text that you want to check, and the tool will verify if there are other references on the internet that are similar. Tools like Copyscape can also identify websites that are copying your content and traffic and will provide you with backlinks, so that you can follow up on getting it removed.

If you identify a website like that, then you have a few options.

First check to see if their content is receiving more organic traffic than you (there are 3rd party tools available for organic traffic estimates). If that’s the case, then you may want to contact the owner and request that they remove the content. There are other options like a DMCA, but most website owners will remove the content upon request. However, if you syndicate content, then you will have some kind of duplicate content out there. When you’re doing that, then it’s usually best to request a link back to the original post. Creating that connection will help both you and the website owner that is using your content.

How to report duplicate content to Google

Google makes it incredibly easy to report duplicate content if there are legal concerns (especially related to security risks, objectionable content) in regard to breaking copyright laws, but they do require you to submit information to support your claim. It takes some time for the review process, but if violations are found, then the site will be removed from their search results. If you're curious about more information, then please check Googles policy in regard to DMCA requests



  • Select 'Google Search'
  • You will now have to select the reason why you believe that this listing should be removed. Please note "Even if Google removes a web page or image from our search results, we are not able to remove content from websites that host it. The page may still exist on the website and this means that it can be found through the URL to the website, social media sharing or other search engines. We recommend contacting the website owner to request removal."


  • Follow the next steps to provide information in regard to your claims 
  • Provide any legal information that you have that indicates that you're the original creator of then content. Keep the following in mind though before proceeding:



How to report duplicate content to Bing

Similar to other search engines, there is a easy page available that lets you report duplicate content to Bing. You can submit duplicante content concerns using their Bing Content Removal Tool. Of course there are guidelines for duplicate content submissions, but it’s an easy process, as long as you have reference links to provide.

Additional Notes about duplicate content

It’s important to know that search engines cannot remove the website that you’re reporting for duplicate content. They’re only able to remove the website from showing up in search engine results. Either way you should try to keep an eye on the content that you create. Creating high quality content for your website takes a lot of time and effort. It would be a shame to see somebody else receive the credit from search engines that you actually deserve