Finding the right keywords for your website is one of the most important aspects of search engine optimization. It is what identifies to search engines and your audience if your content is relevant to them. It’s therefor important to pick the best keywords that are going to be targeting the audience that you’re going for. After all it’s useless to achieve a good page rank for keyword that brings your website traffic that has no interest in your product or business. 

Why its important to pick the right keywords

It’s just enough anymore to pick a relevant domain name for a website or online business. Over 79% of all global desktop traffic now starts with a google search (Read More). Users usually type in two or three words, check out the results generated and then pick one that seems relevant. You want to make sure that you show up for those keywords, so that your business is the one that the customer sees and picks.  

Keeping all of that in mind will help when you’re starting to come up with a targeted keyword list for your website. If you have a brick and mortar business, then consider your location and be sure to work that into your keyword strategy. For example: If you own a car dealership in Florida, then any website traffic outside of that state will most likely be useless to you. Considering that can help you optimize your keywords around local traffic that may result in a potential sale.  

Be specific with your keywords

Try to steer away from using keywords that are too broad, since that can result in overly large audiences (that may not even be interested in your content). Using more specific keywords can also help reduce your overall competition, potentially making your attempts to reach top search engine ranks easier. 

Usually people are unsure about finding the right keywords when they’re first getting started. It’s important to not only concentrate on the number of potential traffic that can come from ranking for that keyword, but also how difficult it will be to reach page one. If you find a potential keyword to use, then it’s time to start doing some research on your competition. Enter that search term into any of the major search engines and see what kind of results turn up. If the websites that come up are very well-known brands, then it may be difficult to reach page 1 for that specific keyword (companies potentially spend thousands of dollars per day to rank for those keywords).

Doing keyword research like the Pros

Keyword research tools can make a huge difference when trying to do effective keyword research for your niche. Websites like AHREFS do not only provide keyword traffic statistics, but the content checker will also give you an accurate number of how large your competition is for those keywords. Using that combination of tools can reveal some high traffic keywords with very low to easy competition to rank for. These are the keywords that you will want to rank for. 

In the end it all comes down to selecting the best keywords that will help your audience identify that your website is relevant to them. The more you can show that to them by providing relatable keywords, the higher your chance will be to start ranking organically for those that bring traffic to your website. If you’re unsure which keywords you currently rank for, then check out our article about the importance of website analytics.