So your company has spent hours to get your website ready and now it’s officially available to the whole world. Everything is ready for your customers to explore your new web portal, but there seems to be one big problem: You didn’t get your website indexed.
They simply can’t find you through their favorite search engine. They can’t find you either by looking for keywords that are specific to your business, or they might not even be able to find you when looking for your website url directly.
Almost 93% of online experiences start with search engines, so that is going to be a mistake that you will want to avoid.
So how can we be found? What is search engine indexing?
It’s a nightmare that many new businesses must face when starting their online presence. Customers can’t find you? The solution is probably simple. You simply haven’t been indexed yet by major search engines. Get your website indexed. This process is completely automatic but can take some time to complete. Providing search engines with the correct resources to find you though can speed up the process
You can easily re-index your website on Google and other major search engine too. There are plugins available that will do this automatically whenever you make a change on your website. We’re not going to get to technical in this article about the process of what is included in the indexing process. If you’re interested in checking if your website is ranked, then IndexChecking.com provides a great tool (check up to 25 websites at once).
The main thing that you need to know how to get your website indexed is that search engines use tools (programs also called to as “crawlers”) to search for new content. Search engines build an index of the internet and the individual connections of websites to each other. Google fields more than 2 trillion searches per year. The important part learn about this is that crawlers will also index the amount of websites that are linking to your website. This can increase credibility to search engines when targeting specific keywords.
What are some of the penalties that can happen?
Your website can be removed temporally (or permanently) if you do not meet the guidelines of major search engines:
Deindexed: Google completely removes your domain from search results.
Penalized: Your website is still available, but cannot be found through a direct search. This can sometimes happen during an update to the search engine.
Sandboxed: You website will receive no further traffic from search engines. It has not been removed from the index, but it is no longer visible to users for search results.
If your website receives one of these warnings, then you have to make sure to take the right steps. You can re-submit your site for indexing once everything has been corrected.
Is there anything else that is taken into consideration?
Finally, if your website delivers a poor user experience, then its going to be though for your search engine rankings to improve.
Search engines want to show relevant content and websites that provide visitors with a good experience. Users will waste no time hitting the back button if they’re having a bad experience on your site. This is a major signal to search engines that your site shouldn’t rank.
Improving your users experience can reduce bounce rates and inform customers more about your business. Engage your audience while helping you rank higher in search results and get your website indexed.
If you start seeing going results after implementing web analytics, then don’t stop. SEO need to be continuously monitored and managed! 40% of marketers say search engine algorithm changes are the biggest challenges to SEO. It’s crucial that business owners continue to learn about new ways and keep improving SEO for their business.