Increasing your websites traffic isn’t always about reaching out to other websites or engaging users directly. Consistent optimization of your website should be a nonstop process that you start making part of your regular marketing research process. Of course there are plenty of companies out there that offer on page SEO services, but these task can be done by anybody who is willing to invest the time. It doesn’t take any complicated coding, just time and dedication to improving SEO.
Check out your own website, review its performance and take some passive steps that can help. There is no need for you to spend money on expensive on page SEO services if you’re willing to learn and do them yourself. In this article we’re going to discuss five quick ways that can you do to increase your websites SEO.
Perform or request a website audit
A website audit will give you an idea of the overall performance of your website. This will include any inbound / outbound links, traffic sources and overall technical performance (load times, broken links and more). We’ve previously talked about the importance of website audits, but this will be the baseline that you will be using. You can make the right changes, once you know what parts of your website need to be optimized. We’ve discussed why you want to start collecting website audit reports over time, but we recommend creating / requesting a custom report before optimization projects. It’s also a good way to keep track of any positive / negative changes of your website, if you’ve purchased any on page SEO services from an agency.
Review your inbound links to see if they’re broken
Unless you’re an award-winning author that never needs editing, then you will most likely encounter this problem sooner or later. Each revision to your contents title and URLs has the chance of leaving broken inbound links. Especially if you started targeting different niches and / or groups during the progression of your marketing research process. It’s something that is natural for older websites, but taking the time to review potentially broken inbound links can prevent losing traffic sources. Out of fairness we will say that broken links may not hurt your search engine rankings directly, however it still effects your website on a larger scale. It is undeniable though that broken links and pages will lead to be a bad user experience. That in turn will translate into less user engagement and possibly decreasing keyword ranking.
Make sure that all your pages load fast
Did you know that 53% of all mobile users will abandon a website if it takes longer than 3 seconds to load? Search engines consider these load times when calculating keyword rankings. Invest the time to optimize your website and check all pages for load times. There are a lot of free programs and plugins (9 WordPress Plugins to speed up your website) available that will even automate this process for you. It’s also important to mention that page load times affect more than just the user experience. Optimizing your load times can also help with improving SEO. Due to how search engine crawlers (the programs that report your website changes to search engines) operate, the amount of time that they spend on your website can be crucial. If your website loads too slow, then you run the risk of not having your full website reviewed / reported because of the time limit for this process.
Increase your pages visibility and traffic with internal links
If you have a large amount of content available on your website, then you will want to start interlinking. Doing this can add increased view-ability and traffic to your individual pages. Find relating content on your website and start connecting your pages through internal links. This will let the user know that there is more content available. It even allows you to control the flow of the website and possibly increase the user experience. You will want to try to create a website and content connection that will result in the lowest bounce rate possible (the percent of people leave your website without viewing another page). Be cautious to not over use interlinks though. Offering additional content at the right time can be helpful, but overdoing it can have the opposite of the desires effect. Do not overload your page with links or your website may lose credibility due to looking spammy.
Get more clicks with intriguing titles
Ranking for a keyword is a very important factor, however you also want to make sure that users are going to click on your link once they spot you in the search results. This is when it’s important to have a short, descriptive but very compelling title to draw in the users. If you’re targeting a specific keyword or niche, then start going through the competitive marketing research process. Type the search terms that you’re wanting to rank for into Google and check out the results of your competitors. Are there certain words or phrases that come up that are standing out to you? If yes, then try to customize your short description titles in a similar format. This may require some testing of different variations, but you may soon notice your click-through rate and website traffic increasing.