Search engine penalties, bad user experiences, and other problems can all be causes of stolen content. Learning how to report duplicate content can be a valuable SEO tool for any website owner. Unfortunately, duplicate content is an issue that’s easy to overlook. Plus you need to know what to look for, considering that around 20% – 30 % of the internet is duplicate content. Google just released their Webspam Report 2019, which showcases how Google fights spam and duplicate content issues. Luckily there are ways that allow you to report duplicate content, so that you can protect the things that make your website unique.

Should you report duplicate content?

According to Google, most duplicate content is not meant to be deceptive, but it’s something to consider when writing SEO friendly content. Publishing this kind of content can introduce issues when search engines attempt to rank your page. There may be multiple pages that show up with the same content, making it more difficult to decide page ranks. Multiple links to the same content can also prevent search engines from fully crawling all of your pages. It’s a lot of potential problems that you want to avoid at all costs if possible.

Penalties are a popular topic when it comes to SEO and major search engines like Google. According to their guidelines, there are no penalties for duplicate content, as long as the content is not posted in a deceptive way.

Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results

Avoid Creating Duplicate Content

Of course there is no problem with copying something every now and then, or quoting what somebody else said. After all, That’s how we create valuable backlinks! There are still potential penalties for those who just copy content without providing the appropriate links to their sources.

Is there a google penalty for duplicate content?

Most of the time, duplicate content is not posted with bad intent in mind and major search engines realize that. Unfortunately, there are errors that can cause a website to report duplicate content to search engines. It’s important to keep an eye on potential issues like that, since you want to avoid any negative ranking impact. Google has previously stated the following about content penalties:

In the rare cases in which Google perceives that duplicate content may be shown with intent to manipulate our rankings and deceive our users, we’ll also make appropriate adjustments in the indexing and ranking of the sites involved. As a result, the ranking of the site may suffer, or the site might be removed entirely from the Google index, in which case it will no longer appear in search results.

Of course, it’s difficult to define the boundaries of what all is deceptive posting, but there are a few basic things to consider and keep in mind:

  • Adding large amounts of scraped (automatically copied) content
  • Releasing affiliate content from known sites like Amazon
  • Creating multiple sites with the same content

The best option for identifying these errors is to run a website audit report. A detailed report will help determine some of the most common issues and provide you with recommendations of how to fix them.

Stolen content – How to find out who is stealing your content

You can use 3rd party websites to review your website (or individual text) for reports of duplicate content. The prices are very affordable and the investment is worth preventing future issues. We recommend that you check out Copyscape for automated checks, which usually only cost cents even for larger websites (checking this article cost us $0.07). You simply copy/paste the text that you want to check, and the tool will verify if there are other references on the internet that are similar.

Tools like Copyscape can also identify websites that are stealing your content and traffic. If you identify a website like that, then you have a few options. First check to see if their content is receiving more organic traffic than you (there are 3rd party tools available for organic traffic estimates). If that’s the case, then you may want to contact the owner and request that they remove the content. There are other options like a DMCA, but most website owners will remove the content upon request. However, if you syndicate content, then you will have some kind of duplicate content out there. When you’re doing that, then it’s usually best to request a link back to the original post. Creating that connection will help both you and the website owner that is using your content.

How to report duplicate content to Google

Google makes it incredibly easy to report duplicate content. If there are concerns related to security risks, objectionable content and/or copyright violations. It takes some time for the review process, but if violations are found, then the site will be removed.

how to report duplicate content to google

The search console allows your to report duplicate content to Google for review. The submission process is easy, but may require you to supply additional evidence when you submit the webspam report. It’s important to remember that a submission does not guarantee the removal of a website from the search results.

How to report duplicate content to Bing

Similar to other search engines, there is a easy page available that lets you report duplicate content to Bing. There are many different options to pick from, but all request go to their team for review. There are guidelines for duplicate content submissions, but it’s an easy process, as long as you have reference links to provide.

It’s important to know that search engines cannot remove the website that you’re reporting for duplicate content. They’re only able to remove the website from showing up in search engine results. Either way you should try to keep an eye on the content that you create. Creating high quality content for your website takes a lot of time and effort. It would be a shame to see somebody else receive the credit from search engines that you actually deserve.