What does SEO stand for? Digital Marketing FAQ 101
It’s probably one of the most common questions that we get: “What does SEO stand for?” Search engine optimization (or SEO for short) is the process of making your website and business more visible to search engine users. This process can improve your placement within search results that are displayed by search engines.
Google receives over 63,000 searches per second on any given day. That’s 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day. 75% of those people will never scroll past the first page of search engines. Read More
A higher (or more visible) placement within search results will usually result in more visitors and potential leads. Studies show that 67% of search engine users will click on one of the top five first page results. Search Engine Optimization also increases your overall credibility as a business. It’s not unknown that users nowadays are ‘trained’ that the most trust-worthy results are placed within the top five results of any search.
So how exactly can a business improve their SEO to accomplish this?
It might sound simple, but it’s very important: Be relevant. Telling search engines that your website has good information is a complex, constantly evolving task and it’s a process that takes time. Good SEO starts with a solid foundation that you can continue as your business and website grows.
Basic terms that you should know and will hear often
While a lot of Search Engine Optimization terms won’t make any sense without further background knowledge, there are some that will come up a lot. Of course the industry also changes every day, but it’s important to establish a baseline. Understanding what each one of these refers to will help you in the long run.
What is keyword research?
These are the terms or phrases that a user will type into search engines like Google or Bing. For a business, these will be phrases/keywords that you want to show up first for in the results. If you use website analytics, then you will be able to track your traffic from different keyword sources. If you’re a business, then it’s also important to make sure to attach a location. This will make sure that your business will show up for local results and will help with your search rankings. Terms like ‘Divorce Lawyer New York City” and “Jacksonville Plumbing” are great example of keywords.
What is Off page optimization?
You can summarize Off-Page SEO as everything that doesn’t happen on your website. It’s the process and tasks that you do start building up your websites traffic from external sources. Social media posts, link building and anything else that brings people to your website can be considered off-page SEO work.
The concept of off-page SEO is actuall really easy. The more people that see your content, the more people will mention you, share links and expand your brand. Everything that you do to increase your website exposure will have an effect on your search engine ranks.
What is On Page SEO?
When you’re optimizing your on page SEO, then you’re concentrating on editing content for more relevant keywords, improving your page speed, cleaning up code and other similar tasks. Both your users and search engines appreciate a well functioning website, so it’s an important part of increasing your search engine rankings.
It’s important to keep up with the latest search engine changes, so that you can apply any needed updates to your website. On page SEO is an ongoing process that needs to be revisited every 3-6 month. The way to get started is to run a free SEO report that will tell you exactly what you need to improve. Once you have that information available, then you can make the changes that are needed.
What is SEO (Search Engine Optimization)?
An optimized website is one that follows the ‘rules’ created by search engines, so that it can show up in the search results. Ultimately for businesses, this means companies with websites that have useful content, a well-structured and easy to use website, as well as positive user reviews will show up in the rankings. If done right, then search engine optimization can be a powerful tool to increase your customer engagement, while following the best practices for a good user experience.
What does organic search result mean?
Organic search traffic is the traffic that will find your website / business without any kind of paid services. It’s what happens if google sees you as the most relevant result. Organic traffic is one of the best traffic sources that you can have when it comes to relevant traffic. You can track this traffic through tools like Googles Webmaster Tools, which can be a great way to find new variations of keywords to use in your content.
What is a Domain Name?
A domain is a name (or a website address) that you use to reach your page (for example ImprovingSeo.com). Keywords in domains don’t impact search engine rankings anymore, but they can increase overall click through rates. Having specific keywords in your domain will help with branding and making it easy for users to return. Also when you publish content, then it’s best practice to name your links according to the relevant content. For example, www.page.com/new-york-divorce-lawyers.
What is Duplicate Content?
It’s important to know what is considered duplicate content, so that you avoid personalities from search engines. Your overall ranking will potentially drop if search engines report duplicate content. Again, the idea of reaching a higher search engine rank correlates directly to being relevant to a specific topic. Luckily there are lots of 3rd party tools available that will let you confirm that your content is unique before you post it. Investing time in that extra verification step can prevent potentially negative impacts on search engine rankings.
What is link building?
The process of link building is getting other related websites to add a link on their site to your website or content. These links will add not only bring more viewers to your page, but also guide search engines when trying to determine your website search engine rankings. Other external websites linking to your page are a major factor for all search engines. Remember that a search engines main goal is to display the most relevant content for search results, so having other websites linking back to you can be a great indicator.
So that’s the basics, but what are the next steps?
There are a lot of “SEO Specialists” out there that will try to sell you on an out of the box marketing package without ever thinking twice about how your business operates (including needs, limitations or other factors). The truth is that having some basic knowledge about search engine optimization will help you with hiring the right person or company to do SEO for your business.
Now that you know some of the basic SEO terms, we recommend that you just try to learn some more about it. We try to make it easy to understand as possible, but everybody learns at their own pace. Feel free to explore our site more for knowledge that will help you with improving your SEO and growing your overall business.