SEO friendly content is created with search engine rank in mind, providing directions on how to understand and connect your site to a specific topic. It provides a structure for both search engines, as well as readers when used correctly.
Publishing new and consistent content is also still one of the most important and challenging SEO tasks. It’s fairly simple though, as long as you stick to one main idea: People come first.
There are of course tons of rules when it comes to writing content that pleases search engines, but most are easy to incorporate when aiming to write quality content. Below we’re covering some of the basics to consider when trying to write SEO & User-friendly content.
Find the search intent
Search intent is the reason ‘why’ a user searched for something in the first place. Search engines always try to present the most relevant content first, so you want to try to match the search intent. A study by Microsoft actually shows that the average attention span of users is now around 8 seconds, so don’t waste time. How can you figure out the search intent in advance though? Take a look at Google or other search engines. If you look for related content, then you should already be able to see some kind of response. Reviewing the first couple of pages is often enough to start spotting a trend.
Internal links for more information
Unfortunately, this is one of the most overviewed problems (Top SEO Mistakes) that we see. Internal links are connections that you create between different pages of your website. They’re a great tool to use for search engine optimization as well as providing a better user experience. It gives you a chance to provide your reader with additional information/resources while keeping them interested in exploring your website more. Search engines will also use these internal links to identify high authority content. Using tools to identify these, can help when trying to boost traffic to other related content. Update old articles and find additional ways to work in backlinks for the new content that you’ve posted. This will increase your internal link count and can help with page rank by boosting your overall page authority. You’re not only increasing your older articles with more resources, but you’re also showing search engines that you provide related content.
Add Headings for structure
Help out your readers as well as search engines and add some headings to your articles. Headings can help search engines when crawling your page. It just makes it simpler for everybody to understand what the content is about in a short and concise way. It also adds some structure so that your text doesn’t look too clunky and it makes it less intimidating for readers (nobody likes a wall of text). It’s also considered best practice for SEO friendly content to use your keyword within headings. After all, that is what you want the search engines to pick up on.
Post new and relevant content
Keep your content fresh and relevant to what people are searching for. Of course, the frequency of this will depend on your business, but you should know what people are talking about today. Staying informed about general topics around your niche helps when writing articles around specific topics. It can also help when trying to decide how your business should react to social or news events. Talking about relevant news will give you another chance to connect with your customers, while showing search engines that you’re staying active and engaged.
Appropriate keyword density
Watch your keyword density and don’t overdo it. It’s easy (both for users as well as search engines) to identify a writer that didn’t write an article just because he wanted to provide high-quality content. Keep it simple, relatable and on topic and the rest will come from the information that you’re providing. Of course, there is nothing wrong with targeting specific keywords, however, they should be used when appropriate and within context.
Earn the Snippet Spot
This fairly new search engine feature tries to answer users’ questions with one quick glance at a result. Winning the snippet spot for a specific keyword should always be one of your primary goals. Take the time and do some research on competing websites that show up for the topics that you’re trying to rank. You should be able to start spotting a trend after reviewing a few of them. This will give you a rough idea of how to format your next article to hopefully compete for the snippet position.