Site analysis using SEO reports and analytics
One of the first steps in improving SEO has to be knowing where your website traffic comes from. Unfortunately, many new business owners underestimate the importance of site analysis and the benefits that can come from this data. The information that you’re gathering will tell you valuable information like age, gender, location, as well as other important information about your visitors. Having access to this kind of report will help you identify:
- How they found your website
- Popular content on your website
- How much time users spend on your website
- Conversions you receive
- And so much more
Once you collect this information, you can come up with a strategy to improve your results.
Performance optimization is for everybody
Changes to your current layout shouldn’t be rushed. Don’t introduce a bad change for the current visitors that you already have. Of course, the goal is to improve your overall SEO and experience, but know what they like first. Imagine updating your website, just to find out that it’s not optimized for mobile users. Those visitors may make up over half of your users. This can lead to a bad user experience, which will lead to an overall negative impact for your website traffic. Website analytics can also provide you with an insight of what kind of devices access your website.
It’s also important to know where your business is currently receiving traffic from. Your online traffic may come from many different sources, like email marketing, social media, or inbound links. Knowing where the bulk of traffic is coming from will let you know what parts of your website you need to improve. If you’re going for an overall balanced online business strategy, then you will want to improve your weaker traffic sources. Don’t forget to keep up your good SEO practices, though, while doing this.
Traffic analysis shows you who your friends are
If you continue to follow good SEO practices and post quality content, then soon you will be able to track inbound links. This can provide potential partnerships with other websites and business that want the same thing as you. Having this information will give you the option to reach out to these potential partners for extra networking. Often, these types of arrangements are as simple as offering to trade back-links to each other. They also can lead to new potential business opportunities (referral arrangements, paid advertisements, and so on).
Another great way of utilizing this data is by using it for continued blogging outreach. If you update any of your previous content and add a bunch of new information, then you may want to reach out to those who have already created a backlink for you. They’re often happy to do the same and update their content, which can result in potential traffic for you. You will also have a high chance of seeing increased search engine keyword impressions, because the update of your content is reason for a re-crawl.
Offering Social Media Contest & other engaging content? Track your results!
It doesn’t really matter what you’re selling or offering as a service, a performance report can be a powerful tool. It’s what helps you determine your future digital strategies. Most of these type of reports will include statistics about total revenue, conversion percentages, best products, and other useful statistics – all in a single report. A full website evaluation goes even further that that though. That is why we like to stress the importance of website analytics.
The data that you’re gathering should be one of your key factors when working on new marketing strategies. The rule is simple: know what works and doesn’t work, so you don’t repeat mistakes. The last part of that is especially important, because mistakes can be expensive. If you’re wanting to make the most out of your digital marketing budget, then be prepared to first start gathering this data.
Data acquisition is half the battle of site analysis
There are a few options out there when it comes to website analytics. Of course the most popular option is Google Analytics. Google Analytics is free, easy to implement, and can provide both simple and advanced reports. The implementation process is simple and usually can be done through website plugins or by inserting a small piece of code into the website.
Once you have Google analytics installed you will have all of your important traffic data on one page. It seems like a small thing at the beginning, but once you start expanding your website you will be happy for any available data. Do yourself a favor and make the right business choice and install a analytics solution from the beginning.
Free Website evaluation report for your content pages
Think you’ve optimized your content as much as you can, but you’re just not sure? Well, luckily there are ways that we can help. We now offer a website evaluation report that you can use for your content pages. The report will review common SEO factors, page performance as well as other important metrics and then provides you with recommendations of what to fix. Can it get any better? Yes, it’s free!
Our free website evaluation report just requires your domain, e-mail (so that we know where to send the report) and the keyword that you’re trying to rank for. There will never be a charge for the report, so feel free to come back and run it again as you update your site.
What SEO reports are available for site analysis?
Honestly, there are reports available for everything concerning your website, as long as you know where and what to look for. This kind of data can be invaluable when you’re trying to improve specific parts of your website. It’s also a huge help when you’re trying to setup or review marketing campaigns.
Below we’ve set up a short SEO cheat sheet for common SEO reports that you can use during your site analysis and where to find them in google analytics:
What report indicates the pages of a website where users first arrived?
If you’re wondering about what pages have received the largest amount of traffic over a specific date range, then you’re able to see that information under Behavior > Site Content > Landing pages. The data will be broken down into the specific site that they visited, time on the page and any goal conversions that you may have set.
Which reports indicate how traffic arrived at a website?
Google analytics is able to display the source of your traffic, as long as there is nothing obscuring the data. Sometimes there are things like cloaking scripts or bad redirects, which can prevent google from recording that data. You can also see the keywords that brought your direct traffic to you, or any other referral traffic from 3rd party websites that you may be monitoring .
What report shows a visual representation of user interactions on a website?
This section of google analytics will actually build a chart displaying the flow of your users visits. It’s a great report if you’re trying to identify exit points on your website, or review your current internal links.
What report identifies browsers that may have had problems with a website?
It’s not uncommon that website owners introduce a change to their site and then start seeing issues with users with specific devices. A best practice recommendation for site analysis is to keep an eye on your device traffic. If you start noticing increased bounces, lowered average session duration or any other warning factors, then you may want to review your device traffic for further details.