Tag: keyword research

Keyword research is a technique that search engine optimization experts use to find terms that people enter into search engines. Most likely you already have some keywords in mind that you’re wanting to rank for. Unfortunately these might not be the actual terms that you’re customers are looking for when using search engines. During the process of finding new and relevant keywords for your website, you will likely notice that the search volume of those keywords can vary by a lot.

Usually it’s safe to assume that higher traffic keywords will require more work. Depending on the keyword, this can take years. Especially if you’re trying to target a popular topic that has a lot of big name brands in the top 10 ten results. Keyword research will help you identify high traffic keywords that have low competition.