The five most impactful ways to build backlinks in 2020
Quality backlinks are still one of the main ways to increase the overall keyword ranking for your website. The biggest problem that we hear about though is that website owners don’t know how to (or where to) get started. We’ve explained what SEO stands for, but now it’s time to start putting those practices to use. Here are three ways of building Backlinks that we recommend for business to get started.
The importance of networking and posting links online
This one is probably one of the most obvious and effective ways that you can use to start building backlinks. There are most likely hundreds of websites out there that are relevant to your websites topic that would love extra content. A majority of website owners will have no problem with providing you with a backlink to your website. It’s a time-consuming process but can also be one of the best ways to get backlinks from high authority websites. If the content is good enough, then you may even get some social media attention from them.
If you’re unsure on who to contact, then google is your best friend. It’s really as simple as doing a search for the keyword relevant to your content and then see who ranks in the top 50 results. That should give you a good baseline of different websites to potentially contact. Most sites will have some form of e-mail listed on their website, so that will be your best first point of contact. Be sure to customize each email instead of sending a generic template, so that you have less of a chance of being considered spam.
How To Articles usually lead to being the feature article
There are hundreds of message boards and forums out there that have hundreds of daily users active all day. Find some message boards or forums that are related to your niche and start providing quality content. These kinds of websites usually have large amounts of active users online at all hours of the day. That means that there is usually a large amount of updated content available in short amounts of time. Spend some time and build up a positive reputation on the website by providing quality content. If your website provides relevant information to a user’s question, then use that opportunity to gain another backlink. Don’t spam your link, because that will most likely result in your responses being deleted. Be sure to read the websites rules to make sure that you’re not breaking any user agreement rules. Most websites don’t mind an occasional link though (as long as its relevant).
More referring websites yield the fastest SEO results
There is a huge amount of web directories available online, however it’s important that you select the ones that are relevant to your niche. If you’re unfamiliar with web directories, then see them as collections of links for specific topics or niches. The difference between web directories and search engines is that they have been put together by humans. They’re catalogs of websites that can provide backlinks and small amounts of traffic (that can add up to larger numbers). It takes time to submit to individual web directories and all submissions are manually approved (adding to the time to see results), but the overall benefits are worth it.
Free traffic sources from fixing broken links
If you’ve owner a website for a long time, then sooner or later your site will have some broken links on it. It’s not the end of the world and it happens to the majority of websites. The good thing about that is that its a potential inbound link opportunity for you. If you have content available that could be a great fit, then it’s worth it to reach out to the website owner to let them know about the issue. Usually it doesn’t take a lot of convincing to get a backlink, because you’re doing all the work for the other website owner. Not only have you alerted them of the issue, but you’ve also provided great material to fix the problem.
This type of blogger outreach actually has a fairly high conversion rate when compared to other techniques. It’s a very powerful way of building backlinks, especially if you combine it with a tool. There are lots of website optimization tools out there that will let you perform a site analysis for multiple results across one keyword. That means that you can easily identify sites that have broken links on them. Just look for 404 errors and the source of it and you have the perfect first page owner to reach out to.
Create content that converts into social media shares and backlinks
IF you’re create and good with graphics, then you may want to consider creating some highly shareable content like infographics. Often these kind of graphics create a high rate of social media engagements and can turn into long term traffic without a lot of work. Make sure that you add a watermark or other link to your content, so that users are always referred back to you no matter who shares the content.
Especially content like articles will give you some of the best opportunities for building up your search engine ranks. You can control the anchor text for each link and most importantly the actual amount of links that are added to the content. Chaining some of your content in the right order can be a great traffic boost for any website. If you’re good at creating videos, then you may also want to consider those, because they offer the same opportunity of creating controlled content flows.
Know your website traffic ranks before you get started
It takes times but give these backlink techniques a test run. Be sure to check your backlinks before you get started, so that you can track your improvements over time. It can take weeks for search engines to pick up on new keywords for your website. Be patient but consistently track any changes so that you know what works for your website. With time you will find out what works best for you and come up with even better ways of building up your backlinking strategies.